Official Brand Kit v2.0

RASHMÉ

Editorial Minimalist Design System

01 / Core Palette Colors

Creamy Beige

#F5F0E8

Deep Black

#0D0D0D

Bloody Red

#9B1C1C

02 / Typography Fonts

Display — Playfair Display

Transformative Care

Used for massive editorial headlines and section titles. Italics are encouraged for emphasis (e.g. bottled).

Body — Inter

Formulated with 25 cold-pressed botanicals engineered to restore scalp vitality, deeply nourish hair fibers, and support natural pigment preservation from root to tip. Used for all paragraphs and UI elements.

03 / Logo Lockups Marks

Primary (On Beige)

Inverted (On Black)

04 / Product Packaging Assets

Outer Carton

Espresso black rigid board with Champagne Gold foil stamping. Used for retail display.

Inner Glass Bottle

Premium dark amber glass with minimal typography and a gold-accented collar dropper.

05 / Visual Guidelines Rules

UI & Layout

Massive whitespace and generous padding is mandatory.
No rounded buttons (border-radius: 0) to maintain an editorial, high-fashion aesthetic.
Thin, sharp 1px borders using rgba(13,13,13,0.1).

Color Usage

Beige is the primary background. Never use stark white (#FFFFFF).
Black is used for all primary text and heavy contrast blocks (like the footer).
Red is an accent. Use strictly for underlines, active states, or key CTA buttons.